A social license to operate (SLO) refers to the ongoing approval and acceptance of an organization or activity by the public and key stakeholders. One could reasonably argue, that in an era of heightened public scrutiny and growing concern for animal welfare, maintaining an SLO is critical to ensure the sustainability, growth, and public support of equine-related activities. Below are a few key reasons why an SLO is essential to the vitality of the equine industry:

Public Trust and Perception

The equine industry encompasses activities such as horse racing, competitive sports, recreational riding, breeding, and therapeutic programs. These activities often attract public attention, particularly regarding animal welfare and ethical practices. An SLO ensures that the industry is perceived as responsible, compassionate, and committed to the well-being of horses, fostering trust and goodwill among the public.

Mitigating Risk of Opposition

Without an SLO, equine activities may face increased opposition from advocacy groups, media, and the general public, which could lead to stricter regulations, loss of sponsorships, or bans on certain practices. Maintaining an SLO helps mitigate these risks by demonstrating the industry’s commitment to ethical standards, transparency, and continuous improvement.

Sustainability of Events and Activities

Many equine events, such as horse shows, racing, rodeos, and community fairs, rely on public attendance, sponsorships, and community support. An SLO ensures that these events are seen as legitimate, ethical, and beneficial, attracting participants, spectators, and financial backing.

Economic and Cultural Contribution

The equine industry has a significant economic and cultural impact, contributing to tourism, agriculture, and employment. A strong SLO highlights the industry’s role as a valuable contributor to society, ensuring its continued support by governments, investors, and local communities.

Policy and Regulation Advocacy

An SLO strengthens the equine industry’s ability to influence policies and regulations. When the public and policymakers view the industry as ethical and transparent, they are more likely to support favorable policies, such as funding for equine research, access to public lands for equestrian use, and protection against overregulation.

Animal Welfare Accountability

As public awareness of animal welfare grows, maintaining an SLO demonstrates that the equine industry prioritizes the physical and emotional well-being of horses. By adopting and enforcing high welfare standards, the industry not only protects horses but also reassures the public that equine-related activities are humane and ethical.

Adapting to Social Expectations

Societal values and expectations evolve over time, especially concerning the treatment of animals. A strong SLO allows the equine industry to adapt to these changes, ensuring its practices align with modern ethical standards and public values. This adaptability helps safeguard the industry’s long-term viability.

Conclusion

A social license to operate is fundamental to the general equine industry’s ability to thrive in a world increasingly focused on ethics, transparency, and sustainability. By prioritizing horse welfare, engaging with stakeholders, and maintaining public trust, the industry can ensure its continued relevance and support while preserving the rich cultural and economic contributions it makes to society.

Breed associations, like the American Quarter Horse Association (AQHA), acknowledge the importance of an SLO and are taking a proactive approach. To read more about what the AQHA is doing, review this article: https://equimanagement.com/business-development/the-aqhas-approach-toward-social-license-to-operate/